fractional (cmo) chief marketing officer

I've had amazing experiences at Fortune 500s, and start-ups. I've built new functions (such as social Yahoo!), new brands (RivitTV), and I reimagined the iconic brand Playboy. I’ve built full-time and fractional teams along the way. I’ve grown up professionally at digital-first companies which means change is constant. I  apply my experience with a bias for action and I can jump in right away.

I work with amazing companies that want to guide teams to reach their full potential, I step in when leadership is needed and I advise on an ongoing basis.  

My Experience

I am a  customer-focused, data-driven marketing executive building brands and direct relationships with consumer and B2B audiences. I am known for starting social media practice at YAHOO!, making 60+ year-old brand PLAYBOY relevant again, and launching streaming media platform Rivit TV. I've led marketing for WORLDZ and PTTOW!, the summit and community gathering the world’s top CMOs, influential business minds, and cultural leaders to create the world of tomorrow (and learned a lot from the best!) Today, as a Fractional CMO I work with companies of all sizes in tech, media, and entertainment — to drive customer acquisition, customer loyalty, and revenue growth.

Previously: As PLAYBOY's Senior VP of Marketing, I relaunched the brand, doubling revenue and growing traffic 4x. Under my leadership, PLAYBOY was a Top 25 Social Brand and named ADWEEK’s “Hottest Magazine on Social.”  During my  10 years at YAHOO! I led marketing, growth, and engagement for B2B platforms with a direct impact on multimillion-dollar revenue streams. As Head of Social, I established social marketing as a key channel for Yahoo and the Global Center of Excellence. 

I received my MBA from UCLA’s Anderson School of Management. I'm the recipient of the Internet Advertising Bureau’s Service Excellence Award for Paid, Owned + Earned Media, a Founding Member of Allbright, a community celebrating and connecting women, a Board Member Wilshire Blvd. Temple, and I am a mentor to many. I live in the Hollywood Hills with my husband, two sons, and a 100lb puppy.