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Whether you believe...

• Your brand is what people say about you when you're not in the room.
•  Brand is the DNA of a company, and everything from the product to the customer experience should be a reflection of that.
•  Your brand is a story unfolding across all customer touchpoints.
• When people believe they share values with a company, they will stay loyal to the brand.
• Your brand is the single most important investment you can make in your business.
• or all of the above…”brand” is always a hot topic.
  

Check out the discussion with a few seasoned CMOs with experience at Uber, Kaiser, Google, Yahoo!, Playboy, Dropbox & more on what brand means to them and how they bring it to life.

5 tips for CMOs to Uplevel their Board Presentations

In a recent, thought-provoking CMOSession hosted by CMOlist, we delved into the art and science of presenting to the board - a topic that, despite my experience as a board member and frequent presenter, left me with numerous fresh insights I wish I'd had when I first started.

In this session Cammie Dunaway, Julie Herendeen, Dariusz Paczuski and I collectively explored the most effective strategies for preparing, presenting, and participating in board meetings across both public and private companies. 

Following are a few of my takeaways - many more if you watch the full session!

1. Know your audience
2. Align with the CEO and CFO
3. Provide context
4. Think cross-functionally
5. Speak business, not marketing
6. Bonus Tip - Fractional CMOs have a seat at the table. If you are in a fractional role the only difference should be in time spent on business not the level of involvement. Present, attend board meetings, and engage with board members to provide the fullest value.
   

While our discussion was geared towards CMOs, the principles uncovered are universal & should resonate with anyone in a C-level or leadership position. 

Discussion with Alexandra Panousis CEO, Dentsu Media Canada & CEO, Carat for a discussion on how a Fractional CMO is a path companies can take to guide teams to reach their full potential.

A  tour of the Playboy Mansion by trial bike rider Danny MacAskill.