Business Insider "CMO to Watch" LinkedIn Top Digital Marketing Voice
Fractional CMO
Chief Marketing Officer
Venture Catalyst
I am a Venture Catalyst
I help businesses get to where they need to go next.
I've built and led world-class marketing teams for global tech, media and entertainment brands and VC-backed startups, inspiring them to deliver their best work to drive unprecedented growth. I've worked across the B2B, SMB, Enterprise and B2C landscape.
Whether it’s starting the social media practice at Yahoo!, making a 60+ year old brand relevant at Playboy, launching a streaming platform at RivitTV, or as the first CMO of Codecademy to establish the brand and scale the revenue – I'm at home challenging the status quo. I've developed impactful marketing strategies and digital transformation for some of the biggest and most iconic brands in the world, as well as new upstarts. I'm a data-driven marketer building brands and direct relationships with customers in an evolving business landscape.
And I deliver -- business results.
Solving what's next is where I thrive
I have partnered with senior leaders of companies of all sizes in tech, media and entertainment to evolve and grow their business.
As a Fractional CMO, I forge strong strategic partnerships and serve as a trusted advisor, ensuring that marketing efforts align with broader business objectives to maximize equity value and stimulate revenue growth. I speak the language of the CEO, CFO and the board.
I am the founder and Chief Marketer of the CMO practice, a group that offers fractional marketing leadership, and an advisor to the CMOlist, a private community empowering the next generation of CMOs.
Robin not only has built an excellent marketing team...but she is like a master chef, she takes all the ingredients of data, analytics, growth, product marketing, and creativity, and puts them together to create something delicious. A delicious outcome here is one that yields a high ROI!
Fractional Leadership
Areas of Focus
Marketing Strategy
Operationalize AI
Brand Strategy
Paid Media Strategy
Content & Social Strategy
Influencer / Creator Strategy
Marketing Tech Stack
Go To Market Plans
Demand Gen
Data, Analytics & Testing
Org Structure
Interim Leadership
Extensive experience
Integrated Marketing
Social & Creator Marketing
Data Driven Marketing
I fish where the fish are. I’m a customer-first leader, meeting the customer where they are, with what they need. I orchestrate marketing strategies and bring them to life including database marketing, social, and other media channels (display, search, programmatic, offline).
📷 John Legend, Yahoo! on the Road
Data Driven Marketing
Social & Creator Marketing
Data Driven Marketing
Data is central to growth, sparking my creativity to drive strategy, digital transformation, and connecting online and offline impact. I build the marketing stack to deliver growth. Data can overwhelm so it's critical to have the right design to deliver actionable insights and results. ,
I've defined KPIs, managed data, analytics, data visualization and built a data warehouse.
Social & Creator Marketing
Social & Creator Marketing
Social & Creator Marketing
I'm ahead of trends and I use established principles to align what's new to what's proven. I built the social media practice at Yahoo! and social and influencer marketing was a key driver of Playboy's growth and transformation.
Recognition: Top 25 Social Brand, Adweek's Best Magazine on Social, IAB Service Excellence Award for Social Media Marketing
Brand Strategy & Development
Brand Strategy & Development
Social & Creator Marketing
Whether I'm radically repositioning an iconic brand or building a new one, I understand the audience, the tools and how they fit into the marketing strategy. A brand has more dimensions and touch points today.
There is no "set it and forget it,” it’s an ongoing journey where history is written daily. Allowing businesses to adapt to the times in a timely manner.
Content Strategy & Marketing
Brand Strategy & Development
Content Strategy & Marketing
Develop and package content to support the brand, drive growth and revenue. Includes building the systems in place to have an ongoing content flow, and longer-term strategic plans.
Includes: building content teams, editorial strategy, branded content, distribution strategies, packaging, video growth, and measurement.
Experiential & Community
Brand Strategy & Development
Content Strategy & Marketing
Connecting the real world and the digital experience is critical in customer-driven marketing. The intersection of IRL and digital has been a top priority. It still is - just with a little twist: IRL has become digital. In addition, building on community and a range of "influencers" helps drive the business forward.
Programs include SXSW, Yahoo! on the Road Concert Tour, Playboy, WORLDZ + PTTOW!, Twilight Premiere, Yahoo! Summer Movies with Regal Cinemas, and Comic-Con.
📷 Yahoo! SXSW Concert Series
Projects Include
Entertainment & Culture
I help people around the world discover and engage with brands through the lens of culture. I've led initiatives to engage audiences and drive revenue, while reinforcing the brand. Includes: Oscars, Summer Movies, World Cup, Super Bowl, Fantasy Football, The Olympics, Elections, as well as partnering with brands like Red Bull, Hornitos, Twilight and more to create content driven initiatives.
🎥 Branded content with Redbull - a stunt-filled tour of the Playboy Mansion by trial bike rider Danny MacAskill.
B2B & Sales
I build marketing strategies by growing value from business audiences. Results are driven by getting the message and products out to customers, thought leadership, sales enablement, demand generation, and sales strategy.
📷 IAB Leadership Summit
Research & Voice of Customer
Research and positioning are at the heart of a successful marketing and product strategy. I capture the voice of the customer and drive the business forward.
Leadership & Team Building
I drive change and lead at all levels in the org. I've radically changed business at Playboy, and established social media as a key platform at Yahoo! I’ve built teams from zero, shifted direction and determined how to pivot. From small to large I've led the charge. Across the org and across the globe to deliver marketing strategy and digital transformation.
📷 Team!
Media + Thought Leadership
I've had the honor of speaking at industry events across the globe on marketing strategy and leading digital transformation. I have been featured in the media - sharing thought leadership and showcasing accomplishments.
📷 Building brands in the age of digital at Rare Day Event.
Featured Media
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